Rolling Meadows, IL — Komori America Corporation, a premier manufacturer of sheetfed and web offset printing presses, today announced that it has issued a white paper on social media marketing. Recognizing social media’s profound influence on the way people engage in communication and how businesses market goods and services,  this white paper offers guidance on how print providers can make effective use of social media as part of their marketing efforts.

The white paper, entitled “Social Media Marketing: How This New Way of Communicating Can Benefit Your Print Business,” details key trends and highlights opportunities for print providers to expand their traditional marketing initiatives with social media. Additionally, the report presents case statements on how investing in social media gives print providers a 360 degree view of what their customers are saying about their products and services, the ability to respond to customers’ needs on-the spot, insight into the printing industry, and information on important business issues.

Topics covered by the white paper include:

- The business case for printers entering social media marketing
- A summary of social media platforms and how to effectively choose the right ones
- Case studies analyzing social media campaigns and their experience from top companies
- Best practices to ensure social media success in a print environment

Issuing the white paper on social media marketing is part of the company’s efforts to provide its customers with a whole new set of marketing tools to raise awareness of their print business and increase consumer trust and loyalty.

“The Internet has transformed the way we receive and share information, and is a powerful tool for connecting with customers and prospects,” said Susan Baines, director of marketing for Komori America Corporation. “Komori is committed to providing its customers with valuable information and solutions to enhance their print business, in addition to linking print providers to the latest conversations and news taking place within the online print community.”