FoldMania is a special "bridge" event at Graph Expo, and is being promoted to both the print and design community to get a mixed audience of graphic arts professionals together to learn from each other. "Attendees can spend the day at Graph Expo, and then end their day with a fun and deeply informative seminar," states Chris Price of Graphic Arts Show Company.

The session will be led by Trish Witkowski, folding expert and Chief Folding Fanatic at foldfactory.com. FoldMania will take workshop participants on a visual journey into the world of folding and finishing. "Almost everything is folded, or it's a postcard," states Witkowski. "There are great ideas and techniques that nobody knows about, and I enjoy educating and entertaining my audience with some of the most innovative solutions on the planet."

The $99 fee includes admission to the two-hour seminar, a copy of FOLDRite Template Master – foldfactory's dynamic template-building software plug-in for Adobe InDesign, a copy of the highly-anticipated publication "The Standard #4: Scoring & Folding," courtesy of Sappi Fine Paper, and a poster.

Workshop participants will get an inside look at Trish's extensive and exotic folding sample library, learning cheap folding tricks, high budget splurges and valuable production tips. Topics also will include proper file setup for folded materials, folding do's and don'ts, critical folding guidelines for direct mail, proprietary folding solutions, specialty folding and more.

Trish is well known in the industry for the popular "60-second Super-cool Fold of the Week," video series she started in 2009, however Trish's passion for folding began 15 years ago and has evolved into books, a teaching curriculum, template-building software, a website and now video and seminars. Her passion for the topic is contagious and attendees will leave with fresh ideas, and the tools and knowledge to execute on them.

What: FoldMania at Graph Expo
When: October 4, 3:00-5:00pm
Where: McCormick Place South, S505ab - South Hall, Level 5
Who should attend: Print and paper sales reps, designers, print buyers, print production professionals, bindery professionals, and anyone who needs some inspiration
Admission: $99
Register today: http://www.foldfactory.com/mania.php