Sponsored by Grow Socially, session offered insight into how marketers are using social media

Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 300 industry professionals registered to attend a free printing industry educational webinar. Social Media in Action: The Marketer's Perspective, sponsored by Grow Socially. The event was held Wednesday, September 22nd.

The webinar archive can be accessed by visiting WhatTheyThink and selecting the Webinars tab.

"In this session, two senior marketers shared their thoughts about social media," said Cary Sherburne, Senior Editor and Director of Services for WhatTheyThink, who will be moderating the session. "They also discussed overall marketing strategies, how the select vendors, what they are—and are not—willing to outsource and their evolving media mix. All of these are important insights for print service providers as they work to meet the changing needs of marketers."

Featured speakers included:

• Sharon Mostyn is an Inbound Marketing Certified Professional. Mostyn is responsible for the online presence at travel medical and security assistance provider, MEDEX Global Group. She leads a cross-functional team to develop an integrated marketing strategy encompassing four companies' brands. Mostyn has more than 22 years B2B and B2C advertising experience in offline and online marketing on both the agency and client side - from direct response, print, and TV, to social media, affiliate, search, and email. In her spare time, she posts marketing insights at SharonMostyn.com.
• Eric Fletcher is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm (www.mcglinchey.com). A former broadcaster, advertising agency creative director and partner, and founder of his own professional services consulting firm, his marketing / communications career spans more than twenty-five years in business-to-consumer and business-to-business marketing endeavors.

A little more than a decade ago the primary focus of his work began to shift to the development of strategic marketing, communication and business development initiatives for professional service consulting, accounting and business law firms.

Eric's approach is rooted in the belief that, at its core, successful marketing is relationship-based, rooted in the art and discipline of dialogue. He blogs about strategic marketing and values in today's marketplace at http://marketingbrainfodder.blogspot.com.

The second in a series of three webinars, this session featured marketing experts who discussed how they are using social media to market their businesses. Speakers shared their thoughts about the role social media plays in modern marketing, its pros and cons, and best practices for implementing a social media strategy. Some of the issues explored included the types of social-media services marketing professionals are looking to outsource, how they select providers, and what the role of print is in an integrated communications strategy that includes social media.

Part Three of the series will be conducted on November 17th and will include a panel of print service providers who have turned social media to their advantage for business growth. Registration will be available soon.

"This session included important information for any print service provider operating in today's highly dynamic marketplace," said Randy Davidson, President, WhatTheyThink. "We appreciate the fact that Grow Socially is sponsoring this important session, allowing us to make it available at no charge."

About Grow Socially

Grow Socially, Inc helps companies with their online marketing efforts, including social media marketing. These services include planning the strategies, tactics and goals that align with the company's needs. Content creation, execution of services and measuring the results are all important parts of the process. Grow Socially helps ensure that its customers have a presence on key social media sites such as:

• Twitter
• Facebook
• YouTube
• LinkedIn
• Other

Once campaigns are launched, Grow Socially provides highly targeted information based on the target demographic delineated in the strategic planning process. This includes full reporting and analysis that enables companies to view the results of their marketing activities in social media channels in increases awareness and sales of products and services.

Online marketing services from Grow Socially:

• Improve Search Engine Optimization results.
• Spread brand and message to the target audience through multiple social media platforms.
• Direct more online traffic to corporate websites.
• Improve customer interaction.
• Add additional venues to promote products, services, discounts, events, etc.
• Provide an opportunity to connect with colleagues and prospective clients/customers.
• Build a company reputation as a quality information resource and industry expert.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.