Press release from the issuing company
Wilmington, Mass. - interlinkONE, Inc., provider of web-based marketing software solutions, announced it has heightened its participation in the 2010 National Association for Printing Leadership's (NAPL) Owners Conference being held September 30 - October 2 at the InterContinental Hotel in Chicago, Illinois. interlinkONE President Mark McIntosh and Vice President of Sales Karen Sheehey will be delivering a joint session on "Transforming Your Business in a Multi-Channel World" on Friday, October 1 at 3:30 pm.
As more communications shift online, print providers are striving to keep up. Key points to be addressed by McIntosh and Sheehey during their educational session include:
- Steps needed to be taken internally to successfully transform the business into a provider of marketing solutions
- Ways that printers can develop and offer turnkey solutions to different verticals resulting in repetitive and reliable business
- How print providers can use QR Codes, Personalized URLs, email efforts, SMS/Text Messaging, web-to-print storefronts, and social media in their portfolio of offerings
- Best practices for printers looking to successfully offer multi-channel marketing solution
"We are very proud to be speaking at the NAPL Owners Conference," said McIntosh. "Print providers are continuing to look for ways to grow and develop their businesses strategy. By embracing today's multi-channel marketing solutions, they can position themselves to successfully meet the customer's evolving demands."
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