Bellevue, WA - There's always been something mysterious and ominous about midnight, and October 3-6 at the Graph Expo conference in Chicago, midnight will once again captivate its audience.  Instead, however, of making people shudder in fear, the only screams and howls will be those of thrilled print shop owners when they learn of Virtual Systems' new software system, Midnight. Ironically named because of it's intent to remove the mystery and ominous tones from the imminent digital printing era, it was announced today by company President Chris Huber that Virtual Systems will officially unleash its new product at booth #459 when the show opens on Sunday, October 3, at 10:00 AM.

The company's fourth software product and what market-leader Virtual Systems believes will turn the clock forward for the industry, Midnight is a new software program for printers who are expanding beyond the confines of traditional print and moving into more broad-based marketing services such as mailing, fulfillment, data analytics, purls, and email blasts.  Midnight features tools to help companies price these services correctly and manage complex marketing projects from start to finish, allowing them to maximize profitability by being more efficient.  Midnight comes with modules for CRM, estimating, project management, web-reporting services, postage accounting, and billing.

With easy-to-use web dashboards and interfaces, printers can quickly become experts at procuring and managing marketing projects.  The software also features a complete menu of expert pricing for mailing and marketing related services.  While many companies already have a system to manage their businesses and print, Midnight is designed specifically to help companies further leverage their investments in digital technology to gain a competitive advantage.

"Because the printing business is different than the marketing business, printers who are expanding their businesses into marketing services are seeking business tools to efficiently manage the sales and workflow process of marketing," said Virtual Systems President Chris Huber.  He continued, "Midnight marks a new era of open architecture and web-based project management by providing these essential business tools.  The tools allow companies to fully capture new marketing service revenues and increase profits."

Midnight will provide its users the tools that will allow them to fully capture new marketing service revenues and increase profits.  Midnight provides controls for companies to improve quoting and management of mailing jobs, better account for postage transfers, estimate and manage the complex task of handling email blasts, purls, landing pages, and data analytics, roll all marketing services into a single page estimate and invoice and provide customers with an online view of projects and status.  Without using Midnight, printers moving into the digital era are forced to singularly manage each of these tasks, creating an administrative challenge and a far less profitable fashion.  With Midnight, the user can manage each of these tasks in concert with one another creating never-before available efficiencies and, ultimately, find profitability in new areas.

Midnight will be the feature of the company's newly defined brand strategy and the focus of its Graphic Expo booth.  Visitors to the booth are invited to experience a real-time demo on one of several iPads set up at Virtual Systems' iPad bar.  There is also a Midnight iPad app so shop owners can manage their business from anywhere on their mobile devices.  "We are very excited about our iPad/iPhone app," said Huber.  "We understand that like any business, printers need to be out on the road making sales calls and growing their business.  They can't be tied to their desktops.  So we developed the app to insure that Midnight works for them no matter where they are and, well, no matter what time of day."

Virtual Systems will be hosting a media demo session and press briefing at Graph Expo.  The meeting will be held Monday at 4:00 local time at the Media Center in the McCormick Center.  On hand will be Chris Huber, President of Virtual Systems.