The reasons why printers and binderies need to provide digital print and finishing capabilities are becoming stronger and stronger every day.  On-demand, short-run titles are now a typical part of a publisher's balance sheet, as consumers welcome both variety and specificity.  And custom, personalized applications are starting to extend beyond the book market.  Best of all, continued advances in digital print and finishing technology are making digital print alternatives a viable – and profitable – option for both printers and publishers.

During Graph Expo, Muller Martini will sponsor a two-hour seminar which provides an insider's overview of the digital print and finishing landscape.  The seminar will offer concrete advice and success stories to help printers and binderies facilitate their entry into this emerging market.

"Digital Print and Finishing:  Why your future depends on it" brings together a distinguished industry panel to discuss and assess the wealth of opportunities this exciting technology is certain to provide.  Confirmed panel participants are:
- Guy Broadhurst – VP New Technology and Client Development, Océ North America
- Ronen Cohen – VP Marketing, Inkjet Printing Solutions, Eastman Kodak Company
- Scott Schiller – Director, Marketing and Business Development, Inkjet High-Speed Production Systems, Hewlett Packard Company
- Ed Febinger – Corporate VP, Manufacturing Strategy, Pearson Education
- Kevin Spall – President and CEO, Thomson Shore
- Andy Fetherman – Division Manager, OnDemand Solutions, Muller Martini Corp.

The panel's discussion will include:
- End users describe how they're leveraging digital technology
- Printers share first-hand accounts on how they've been successful
- Manufacturers explain available digital print engine options as well as scalable digital finishing solutions

The seminar takes place on Monday, October 4, from 8 a.m. to 9:45 a.m.