Irvine, California – MindFireInc, the number one provider of cross-media marketing technology, announced today its participation in the Dscoop Asia Conference being held in Seoul, South Korea, September 7-8, 2010. MindFireInc is a Platinum Level sponsor of the conference, which is a networking and educational forum for the community of HP Graphic Arts press owners. Dscoop Asia is the first Dscoop event to be held in Asia and will focus on how international print providers can improve profitability and customer satisfaction through the use of the latest trends in cross-media communications technologies.

MindFireInc has a growing worldwide presence with customers in 19 countries and is a leader in bringing personalized cross-media marketing technologies to the global marketplace. Dscoop and MindFireInc have a shared vision to provide value to members and clients and MindFireInc is proud to announce its Platinum Level support of this international event, which is the maximum level of sponsorship available.

According to Moe Farsheed, MindFireInc's CEO, the company's support of Dscoop Asia is the latest step in an ongoing dedication to helping industry professionals around the world make the most of cross-media marketing opportunities and strategies. "Our main objective is to help our partners succeed and grow in the marketplace. HP and Dscoop have continuously demonstrated a similar commitment. For these reasons, we are proud to have been a founding partner of Dscoop North America six years ago and to join Dscoop Asia as a Platinum partner today."

LookWho'sClicking, MindFireInc's powerful cross-media marketing software, will be among the solutions discussed at Dscoop Asia. Joe Manos, MindFireInc's Executive Vice President of Sales, will conduct an educational session that will explore strategies that commercial printers can use to grow their business by leveraging cross-media marketing services. With the advent of social media, Smartphones and Web 2.0, companies are looking beyond print to bolster their marketing success. Manos will demonstrate ways that print providers can take advantage of cross-media marketing capabilities to gain a competitive edge.