Cookeville, Tenn. - Custom-printed stationery leader Business Stationery, LLC, a division of Identity Group, is taking on the name of its parent company. Effective July 2011, BSI will be known as Identity Group Print Solutions. To ensure a smooth transition, the BSI and Identity Group logos will appear together until July 2011.

In addition to BSI, Identity Group divisions: AdMart, Graphics Systems, Scott Sign Systems, and U.S. Stamp & Sign are also changing their divisional names to Identity Group. The name change is intended to create a single corporate identity for the Identity Group divisions.

"A single name for all the Identity Group divisions recognizes our combined ability to provide the widest variety of corporate identity products and services to our current and future clients," explained Identity Group Executive Vice President of Marketing, Tim Thomas. "BSI has long been a contributor to the success of Identity Group's clients. The name change completes its transition into the Identity Group."

Taking on the Identity Group name is the only change BSI will be making. The company, which has been recognized by the Print Services & Distribution Association (PSDA) as a "Top 100 Manufacturer" every year since 2005 and won several PSDA PEAK awards between 2007 and 2010, will continue to provide the industry-leading service and products clients have come to expect from BSI.

"Our custom-printed stationery division has been delivering innovative solutions for clients as BSI, and it will continue to do so as Identity Group," said Thomas. "We are firm in our commitment to providing world-class stationery products and services for businesses of all sizes on time and on budget."

BSI President, Steve Reiss stated "Everyone at BSI is proud to be adopting our new name. It exemplifies the commitment we have to our dealers to provide a growing list of core business identity products and services from a trusted single source."