The BAPC is thrilled to announce that Jeff Hayzlett from the USA has agreed to speak at the 2010 conference. Jeff, a change agent, thought leader and sometimes cowboy is a renowned Marketing expert and is Kodak's former Chief Marketing Officer.

Hailed as a "Celebrity CMO" by Forbes Magazine and famous for his outspoken appearances on numerous television networks, Jeff Hayzlett is widely recognised as one of the most influential marketeers of our time. His first business book 'The Mirror Test' is now a major best seller, Jeff holds a mirror up to the face of your operation – first to see if its really breathing then to see how it can grow and then benefit from change. Jeff teaches audiences – through entertaining and timely anecdotes – "to adapt or die" and "win before you begin" providing relevant practical techniques.

The big American, flying over especially to appear at the conference, joins a formidable team of speakers and presenters including Naga Munchetty, who will host the event, Financial & Economic commentator Anthony Hilton, Business guru Geoff Burch, industry experts such as John Charnock, David Preskett, Phil Wilce & Chas Moloney, Social Media specialists Jacky Morgan and Madelin Nicolaus.

Tony Honnor, Association Director of the BAPC commented: "With the addition of our special guest Jeff Hayzlett and stunning entertainment from the likes of Dave Woolfe and Nina Conti, we truly have  a line up which should not be missed by anyone in the industry. I know that we always have great programmes at our conference, but 2010 certainly exceeds anything we have done in the past.

The conference will take place over the weekend of 5th November 2010 at the Marriott hotel, Waltham Abbey, Essex.