Study Says Publishers Believe E-commerce is #1 Opportunity
Press release from the issuing company
According to Trendwatch - First it was creative professionals, now it's publishers -- 38% of the latter cited "building/enhancing E-commerce capabilities" as their #1 business opportunity along with "direct mail projects."
And for large publishers (100 or more employees) -- more than 50% selected "E-commerce" as a top opportunity. What's more: half of the top 10 business opportunities for publishers are Internet- or new media-related. Six months ago, less than half of them were.
Why should you care?...
Unless you're just watching this bandwagon go by, this has big strategic implications. With Web-related design and publishing now the top opportunities for both creative professionals and publishers, does this mean even more bad news for printers? After all, these two groups are printers' biggest clients. (Strategic implication -- more to the Web, less to the press). When we see an Internet-related opportunity near the top of printers' best sales opportunities, we'll know they've finally gotten the message.