New York, N.Y. - GSG Leasing, a leading independent equipment lessor, has launched its new website at www.gsgleasing.com.  The completely redesigned site embodies GSG's dedication to its customers by providing a more user-friendly experience.  Based on extensive market research with partners including vendors and end-users, it provides three key features:  
- GSG offerings including master lease programs and vendor programs;
- Rich content provided by GSG's team including key leasing terminology; and a
- Secure online credit application.

"The rebranding of GSG Leasing was created to connect better with our customers.  The website is designed to show our range of services from Master Lease Programs for end users to Vendor Programs for equipment retailers," said Andrew A. Bender, CEO of GSG.  "With the ability to submit credit applications online, we are able to automate our process and create a more streamlined system for our partners."

The website highlights information on the GSG Master Lease Program.  The focal point of the program is a single point of contact for the end user for all their leasing needs from origination through lease termination.  It also features plain-English documentation, flexible billing and customizable terms.  Connie L. Schmidt, GSG's Vice President of Sales, developed the program with a cross-departmental team by pulling from her experience at Bank of America.

"When I joined GSG, I realized that to differentiate ourselves in the marketplace, we needed to be more transparent to our customers," commented Schmidt.  "GSG had a corporate culture that valued its partnerships and the Master Lease Program allows us to work directly with universities, medical centers and larger organizations to provide financing for all their equipment needs."

The website rebranding features a new, clean design that allows visitors to find information quicker with simplified navigation and enhanced information about GSG and its services.  The site was also upgraded to include an SSL certificate to allow for secure online credit applications.  GSG's end users and vendors can now submit credit applications directly to GSG's credit team through the secure site. To submit a credit application, please visit https://www.gsgleasing.com/credit_application.php.