Ghent, Belgium – Enfocus is pleased to announce the appointment of Steve Hosford as Value Added Reseller (VAR) Channel Sales Manager, North America. The move supports Enfocus' anticipated growth in 2010/11.

Steve reports directly to Enfocus Director of Sales, Saskia Desmet. As VAR Channel Sales Manager, he facilitates relationships with existing and prospective VARs, with a focus on the consultative nature of selling solutions like Enfocus Switch in North America. Steve works alongside colleague Alexander Hamilton, Director of Business Development, NA, who will continue to handle North American OEM relations, major accounts and the Enfocus catalogue channel.

Saskia Desmet, Enfocus Director of Sales, says, "Steve has a very strong sales background and extensive managerial and business development experience in North America. We are confident that his knowledge, coupled with his keen industry insight, will greatly impact our success in the US market. We are happy to have Steve on board."

Steve has worked in the graphic arts and printing industry for 20 years and previously held the position of sales director at both X-Rite, Inc. and Smartstuff Graphics Distribution.

Enfocus Switch – automation made easy
Steve's primary focus is to bring awareness to the Enfocus Switch family of automation-enabling software in North America. The Switch family includes entry-level LightSwitch, mainstream FullSwitch, and advanced PowerSwitch. With Switch, job processing becomes predictable-even with complex flows-and the implementation of real job priorities expedites fast-tracking jobs through a flow.

The latest version of Switch 09, released earlier this year, features a completely renewed SwitchClient, makes it even easier to create and edit workflows, and introduces more powerful tools for larger environments.