Toronto, Ontario – Prinova Inc, a leader in developing and delivering innovative software and services within the Customer Communications Management market today announced their global distribution agreement with Pitney Bowes Business Insight (PBBI) for Prinova's messagepoint enterprise message management software. Pitney Bowes Business Insight will be providing the messagepoint solution as part of their end-to-end Customer Communications Management (CCM) suite to further expand their CCM suite capabilities. By offering messagepoint, Pitney Bowes Business Insight will enable its customers to integrate highly personalized, targeted marketing and other messages across multiple channels and touchpoints without IT involvement.

"We are very pleased to announce our messagepoint distribution agreement with Pitney Bowes Business Insight.  PBBI's worldwide and diverse customer base will now be able to manage any type of message or campaign with messagepoint's workflow and multi-channel delivery capabilities," said Nick Romano, President, Prinova. "Pitney Bowes Business Insight's customers will be ensured access to the best service offering supporting their message management and other communication initiatives." "The messagepoint software is a definite expansion of our CCM suite enabling business users to create, manage, deliver and track personalized messages and content across multiple customer touchpoints and channels," said David Ower, Managing Director, Pitney Bowes Business Insight Canada. "This distribution agreement is another example of PBBI's continuous innovation, evolution and expansion of our offerings to our customers. Such key alliances as our integration with Microsoft Corporation's Bing Maps in MapInfo Professional v10.5, our acquisition of Portrait Software which provides strong coverage of critical CRM technologies, as well as enhanced capabilities in marketing and analytics software, and now with Prinova's messagepoint, continue to demonstrate PBBI's determination to retain and grow its leadership position in the market. "

The messagepoint solution puts marketing and business users in control of message management allowing them to develop content and track message performance in real time through a single tool without IT involvement.