Rochester, NY - BCC Software, a BÖWE BELL + HOWELL company and a leading developer of postal and data-quality technology solutions that optimize client communications, will host two free Intelligent Mail web events this week that explore the latest IMb issues from both the Beginner and Advanced perspectives. In each event, BCC President Chris Lien and "Postal Professor" George Heinrich will provide the most up-to-date information to help professional mailers make informed decisions about their Intelligent Mail future.

"IMb Beginners," scheduled for 2pm ET Wednesday, August 4, is for mailers working with the POSTNET barcode and contemplating their Intelligent Mail adoption strategy. The session will cover:
- The truth behind IMb – its real-world value today, and potential areas of return for you in the future
- Basic vs. Full Service: which is right for you
- The latest reliable insights on transitioning to IMb – suggested timetables, and what's really necessary to make the leap from POSTNET
- What "Start-the-Clock" and "free Full Service ACS" really mean

"IMb Advanced," scheduled for 2pm ET Thursday, August 5, is for mailers using Basic or Full Service Intelligent Mail, and looking to move beyond mere compliance. This session will explain:
- Ways to maximize your Full Service investment – today, and tomorrow
- How to leverage your "early adopter" status and make business decisions that pay off
- Potential penalties that await Full Service IMb mailers once the USPS begins to enforce formal requirements in November 2010

"A large percentage of mailers have yet to embrace the technology that will become the default mode of the postal industry in May 2011-and of those who have made the leap, many are still unprepared for the escalating requirements coming in November," says BCC President Chris Lien. "These complementary sessions provide an invaluable opportunity for businesses to get the answers they need to embrace the potential of Intelligent Mail and get the most out of their IMb-enhanced operations."