Mentor, Ohio, - Avery Dennison Corporation has named Darrell Hughes as its new vice president and general manager for Fasson Roll North America. Responsible for the strategic development and growth of the North American Roll Materials business, Hughes will spearhead initiatives targeting sales profitability through innovation and new products, differentiated service programs and value-added selling initiatives.

Hughes brings more than twenty years of business management and product development experience to his new position. He most recently was the president and general manager of SABIC Innovative Plastics, Specialty Film and Sheet Business, Mount Vernon, Ind. SABIC Innovative Plastics is a $6 billion division of Saudi Basic Industries Corporation (SABIC) and was formerly GE Plastics, which SABIC acquired in 2007.

"Darrell's business development and market strategy experience provide an exceptionally strong point of leverage for Avery Dennison as a developer of innovative packaging solutions that address the needs and insights of our converter customers and their customers," said Don Nolan, group vice president, Roll Materials.

Hughes holds a Bachelor of Science degree in chemical engineering from Bucknell University, Lewisburg, Penn., and a Master of Business Administration from the University of Chicago.