Irvine, California - NexGen DS announced today that the company's shareholders and board of directors approved a name change to Media Sign Pro. In addition, the company has released a major software upgrade, Media Sign Pro version 3.1.

Media Sign Pro simplifies the creation of dynamic digital signage. Running on Apple(R) Inc.'s Mac OS X(R), the world's most advanced operating system, this digital signage software provides easy to use tools to design true WYSIWYG digital signage content. The software is an all-in-one solution providing everything needed to create high quality messaging including a creator, scheduler, and player.

"Media Sign Pro was developed to be powerful and all-inclusive with the end-user in mind," states Chris Lee, President and Co-Founder of Media Sign Pro. "It really is a game changer, as it is the most user-friendly DS application available at a price that is hard to beat."

With the new software release, Media Sign Pro introduces a major advantage in a SaaS-centric market. Media Sign Pro has a "lifetime license" meaning the user will own the application for its entire lifetime. This software model will allow businesses in various markets to launch and maintain their digital signage solution for years to come with a low one-time investment. This year's Digital Signage Expo Quarterly Business Barometer predicts that within the next 12 months digital signage will grow 57% in retail, 43% in healthcare and restaurants, 35% in transportation, 32% in education, 26% in public spaces and corporate campuses, and 24% in hotels. These and other digital signage markets can greatly benefit from the simplicity and value of Media Sign Pro.

Media Sign Pro provides all the advanced capabilities of digital signage in an all-in-one solution allowing the user to create, schedule, and play their digital sign from one source. An intuitive free-floating zone interface allows for easy content creation and gives users real-time live previews without any time-consuming rendering. Real-time integrated Internet content will allow users to display news, weather information, sports scores, and more without any additional monthly service or hosting fees. Furthermore, the application runs on the world's most energy efficient computer, the Mac mini, making Media Sign Pro one of the premier Mac based digital signage solutions in the world.

Media Sign Pro is also introducing their partner program for Value Added Resellers (VARs) and System Integrators who sell and promote digital signage software. To learn more please visit MSP Digital Signage Partners.