Pasadena, Calif. - Avery Dennison, the pioneer in RFID-based solutions, reports an acceleration in item-level adoption in the apparel industry as companies seek more accurate and efficient solutions from supply chain to point of purchase.Adoption is being spurred by the significant improvements RFID item-level tagging makes to retail operations with inventory accuracy increasing up to 99%, compared to 70-80%.

"RFID item-level tagging helps retailers realize greater overall productivity," said Dean Scarborough, Avery Dennison chairman, president and chief executive officer. "Avery Dennison is uniquely positioned through our experience and leadership in both RFID and apparel branding, packaging, labeling and information solutions to lead and support the retail industry globally as adoption accelerates."

The world's leading producer of RFID inlays, tags and tickets, Avery Dennison is partnering with the majority of leading apparel retailers and brands globally in the adoption of RFID item-level tagging.

"Retailers are looking to solve the number one complaint of shoppers 'You don't have this item in my size or my color,' and to improve their overall inventory productivity," said Shawn Neville, group vice president, Avery Dennison Retail Information Services. "Item-level RFID tagging systems provide retailers with improved inventory visibility, accuracy, loss prevention and operational efficiency, and an improved shopping experience for their consumers."

Avery Dennison's in-store solutions, of which RFID is a key component, enable companies to simplify and accelerate their inventory management and logistics processes, and bring faster and more accurate goods receipt, improved control and visibility of stock and simplified stocktaking. A wide variety of retailers are using RFID-based inventory systems in both the United States and Europe.