Budco, a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan, announced today another step to provide continued thought leadership to the fulfillment and direct marketing industries by becoming an affiliate member of the DiscMail Direct Coalition (DMDC).

The DMDC's primary objective is to create a new category of disc-based mail and to educate marketers, ad agencies and brand managers about the latest technology advancements and exceptional response rates often achieved when DVDs, Blu-ray and CDs are used as complementary direct mail mediums to print and online marketing.

"Budco has been supporting the use of optical-based media through client specific initiatives for years so we are excited to become a member of the DiscMail Direct Coalition," remarked Budco's Vice President of Marketing and Product Development Jeff Sierra. "With advancements like the ability to add personalized, variable content, optical discs have become another powerful tool to deliver relevant marketing communications to targeted audiences. Since Budco has a great deal of experience designing and executing effective multichannel fulfillment and direct marketing initiatives, we are confident we can add value to the coalition."

In cooperation with the Direct Marketing Association (DMA), the DMDC is launching the industry's first optical media direct mail research study and will help marketers learn about the features of this unique physical/digital direct media product that combines the benefits of print messaging with an interactive, Web-enabled consumer experience.

DiscMail Direct is managed by the Media & Entertainment Services Alliance (MESA), the trade association that represents the world's leading manufacturers, packagers and service providers for the home video, video game and music industries.