Salt Lake City - With consumers increasingly turning to online sources for product information, many leading brands are engaging with bloggers to review and cover their products. As a way to celebrate the growing group of influential bloggers Avery Dennison, Frito Lay, Ghirardelli, International Delight and Stride Rite are sponsoring the 2010 Avery SocialLuxe Lounge, an independent preconference party held the night before BlogHer '10.

Influential and uber popular bloggers Allison Czarnecki (Petit Elefant), Marie LeBaron (Make and Takes) and Jane Maynard (This Week for Dinner) will once again host the annual "primp and pamper" party Thursday, August 5th in New York.

"The SocialLuxe Lounge provides a unique opportunity for companies to engage on a personal level with influencers in the social media community," said party co-host Allison Czarnecki, Founder and Editor of Petit Elefant. "Pampering women is an ideal way to get their attention, and with the sponsors we have lined up for this year's event, we should be well equipped to make that happen."

"Avery Dennison is proud to sponsor this year's SocialLuxe Lounge and help recognize some of the country's top women bloggers," said Joyce Munoz, group manager, digital marketing, Avery Dennison Office Products. "These women are shining examples of bloggers who create true value for their readership by providing superior content."

Yummie Tummie, Cambria Cove, 1800Flowers, Aveda and OPI are also sponsoring the event, in addition to a host of swag sponsors.

The event will not only indulge bloggers with good food and spa treatments, but it will honor them with the second annual BlogLuxe Awards. The awards present an opportunity for bloggers to spotlight the best blogs in eight different categories.