Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of Keys to Profitability: Strategic and Operational Characteristics of Printing Industry Profit Leaders in the WhatTheyThink store.

Printers are increasingly providing non-print-related services and products to their customers. These services and products are a growing proportion of printers' revenues and are emerging as a key source of profitability. This 20-page report examines the strategic basis of diversification into ancillary services, the array of ancillary services available to printers, and recent trends in printers' sales of these services and their profit impacts.

Purchase Keys to Profitability: Strategic and Operational Characteristics of Printing Industry Profit Leaders

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.