Lexington, KY - WhatTheyThink, the leading media organization serving the printing and publishing industry, today announced the availability of "Customer Satisfaction Surveys - Samples from the Industry".

Dissatisfied customers can have a significant negative impact on an organization. An effective way of gauging your customers’ satisfaction level is through the use of surveys. By properly designing customer satisfaction surveys, you can track your customers’ needs. At this stage, it is essential to realize that you can turn complaints into opportunities. After identifying the gap between what you offer and your customers’ needs, you can leverage this information to improve your products, services, and operations. Customer Satisfaction Surveys: Samples from the Industry will not only show you how to create various types of surveys, but it will also provide some insight into evaluation and follow-up procedures that are critical steps in the process.

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.

WhatTheyThink consists of flagship site WhatTheyThink.com, discussion forum site PrintPlanet.com, and industry blog PrintCEO.com.