Rockford, IL - Trekk Cross-Media has brought on a new partner on board. Robin Tobin has joined the partnership as Principal and Executive Vice President of Business Development & Relationship Management.

In this principal role, she will draw on her combined experience in product, partner and industry marketing to develop and deliver programs that drive revenue, increase market share and grow customer loyalty. Trekk clients will continue to benefit from her unique ability to balance strategic business thinking, creative marketing and engagement with partners and communities.

Before joining Trekk last year, Robin served as Principal Manager of Print Industry Marketing in the Creative Solutions and Print Technologies Business Units of Adobe Systems Inc. There, she was responsible for driving adoption of Creative Suite, InDesign Server, VDP solutions, Acrobat, Adobe PDF workflow, workflow automation solutions, PostScript, PDF Print Engine and services, and deepening relationships throughout the global print industry.

Tobin holds a bachelor of science in computer science from Rochester Institute of Technology, and a master of business administration from Clark University. She currently serves on the Printing Industries of America's eBusiness and Digital Printing Council Advisory Boards, Print on Demand Initiative Marketing Advisory Board, CIP4 Marketing Working Group, Ghent Working Group Marketing Advisory Council, Clemson University's Advisory Board, NYU's Graphic Communication School Advisory Board, and Celplay Media's Board of Directors.