The portfolio of Heidelberger Druckmaschinen AG (Heidelberg) was received with great interest at ExpoPrint Latin America 2010, which took place from June 23 to 29 in Sao Paulo, Brazil. The company exhibited a comprehensive range of state-of-the-art technologies and services under the slogan HEI Performance - HEI Value. The spotlight was trained on the cost-effective and environmentally friendly production of print products.  On an area of 1,500 m², Heidelberg covered the entire value-added chain for advertising and packaging printing - from prepress to press and postpress, including workflow integration, Saphira consumables, Original Heidelberg service parts, service agreements, and other services. Visitors also had the opportunity during the trade show to tour the Print Media Academy of Heidelberg in Sao Paulo and find out about the biggest range of training courses for the print media industry in South America.

New Speedmaster CX 102 makes its debut in South America
The new Speedmaster CX 102 sheetfed offset press - which Heidelberg unveiled at IPEX in Birmingham in May 2010, quickly leading to more than 20 sales worldwide - has now celebrated its premiere in South America. Customers from Brazil also placed orders for the new Speedmaster CX 102 at ExpoPrint.   
Designed for industrial offset printing, this press is capable of reaching production speeds of 16,500 sheets per hour and lies between the Speedmaster SM 102 / CD 102 and the Speedmaster XL 105. This press puts the finishing touch to the Heidelberg 70 x 100 cm format and provides up- coming print shops in emerging markets in particular with attractive cutting-edge technology.

"Alongside China, Brazil is an important up- coming market for Heidelberg and offers great potential for further growth in the print media industry. This is also underlined by the numerous sales that were made at ExpoPrint with a large number of small and medium-sized businesses and industrial companies from all over the region. We expect the emerging markets to play an increasingly important role in our business development in the years ahead," says Bernhard Schreier, Heidelberg Chief Executive Officer.

Dieter Brandt, Head of South America/Lead Market Sao Paulo at Heidelberg, adds: "Heidelberg has been a reliable partner for customers in South America for decades. Numerous trade show visitors from across Latin America came to our booth to find out how Heidelberg can help them increase their competitive edge through cutting-edge technology, state-of-the-art services, and complete solutions from a single source.  We are therefore very pleased with the outcome of the trade show."

ExpoPrint Latin America was being held for the second time after its debut in 2006. The event had been fully booked since the end of 2009, with over 400 exhibitors on an area of 30,000 m2. More than 35,000 visitors from across the region passed through the doors during the event.