Rochester, NY - Caslon & Company, a PODi Affiliate, has announced that the popular S3 (Strategic Solution Sales) Council website has been redesigned and expanded with new training tools for businesses selling digital applications. All of the new content is being made available to PODi, the digital printing initiative, and will be included in PODi membership. The re-launched S3 collection features a series of new online S3 Training modules , hosted by digital solutions expert, Kate Dunn, President of Digital Innovations Group. Based on her S3 Training Intensive session given at the PODi AppForum conference, the modules take users through the solution sales process, complete with tips, techniques, and exercises.

Companies that have participated in S3 training have seen great improvements in their sales. "S3 techniques & tools helped us effectively turn the corner from a 'how much to print . . .' conversation to 'how can we help you achieve your sales and marketing goals?'" says Allegra Knoxville's President, Greg Gray. This valuable training will now be available on-demand, 24/7, in three 40-minute, self-paced modules. The convenient format is perfect for busy sales teams, and for people new to selling marketing solutions highlighting digital print.

In addition to the new S3 Training modules, the S3 Council site includes additional e-learning modules and a wealth of open-access information, plus educational resources, recorded webinars on sales & marketing topics, and practical tools salespeople can use to improve their results:
- Relevant Direct Marketing. A 2-part e-learning module explaining this profitable application
- Value Pricing Strategy training module (coming soon). Learn how to calculate fair value for your solution
- Customizable Introduction presentation template, just updated. Show customers how your company's expertise with digital will benefit them
Proven tools to generate leads, get appointments, qualify prospects, build credibility, and prove value

Caslon and PODi support for sales professionals extends to monthly webinars on Sales and Marketing topics, like June's webinar on discovering opportunities in the healthcare vertical market, Digital4Growth: We Have an App for That, to be presented on June 16th by Caslon President, Rab Govil.

People interested in seeing how the S3 Council and the newest training tools can help their businesses are invited to attend a free-to-all S3 Council Orientation on June 22nd. The S3 Council collection is available at www.caslon.net/S3-Council.

PODi members enjoy unlimited access to the full complement of sales tools, training, webinars, and resources. For information on PODi membership, please visit www.podi.org/membership PODi members can also network with peers and discuss sales and business strategy on the DEX S3 Forum, an online user group hosted on LinkedIn.