Palo Alto, California – If you use FSC labels on the materials you create or the all-familiar logo helps to guide your paper purchases, recently something has been looking different, altered, distinct … the new changes to the FSC label standard have caused some confusion in the marketplace.

"We're getting nearly a query a day about the new FSC labeling standards," says Sabine Lenz, PaperSpecs founder and CEO. "Graphic designers want to be sure they're creating the new logo correctly while other paper purchasers want to know why there are only three label types now."

Since the new FSC labeling requirements took effect March 1, 2010 (They become mandatory on January 1, 2011.), there are questions about label formatting, use of language and changes to mobius loop content.

Monika Patel, program officer at FSC Canada, will demystify the new FSC labels in an easy-to-understand way. This essential hour will bring clarity to:
- Issues and Reasons for Change – Is the new standard more streamlined?
- Highlights of Changes – Why is pre-consumer waste playing a new role?
- New Label Basics – Are all those "Mixed Sources" history?
- Graphic Formats – What color combination is now a breach of standards?

"The variety of FSC-certified products has expanded since the trademark standards were initially developed. The need for simpler guidance led to the decision to review and update the standard," says Patel. "We want to be sure everyone understands not only how to read and use the new FSC labels, but how the revised labeling standard will bring tangible benefits to their everyday paper specifying and purchasing tasks."

This Webinar is perfect for anyone who has a basic understanding of FSC, but wants to know more about the new FSC label formats, what it means for specifying and purchasing paper and how to appropriately design and use FSC labels.

"Understanding the New FSC Labels" is free thanks to the generous support of Tembec Paperboard Group.