CINCINNATI, Aug. 28 -- Multi-Color Corporation, Cincinnati, OH, has partnered with Procter & Gamble and Liquid Container to develop a Heat Transfer Label (HTL) for Folgers' new Aroma Seal(TM) plastic Canister. Rotogravure printed at Multi-Color's Dec Tech facility, this label begins its nationwide debut on containers in September 2003. Multi-Color's Dec Tech facility, in Framingham, MA, pioneered the heat transfer technology more than forty years ago and remains the industry leader today, offering a combination of technology and flexibility designed to meet the needs of the consumer. "Just under two years in development, this project is the largest single piece of heat transfer business in the past decade," said Frank Gerace, President and CEO of Multi-Color. Because Heat Transfer Labels (HTL) are designed to react to increased temperatures, the label allows for warm containers to be decorated in-line with the molder. This is ideal for cutting time and cost from the manufacturing process. Once applied, these labels are permanently adhered to the container. They won't scuff, lift, blister, or peel as a result of moisture or daily use. Blow molded at Liquid Container, in Hammond, LA, this HDPE canister is produced and labeled in three convenient sizes with an easy grip handle. The labels are applied in one pass onto three separate panels with specially developed Therimage(TM) decorating equipment, to create the clean "no-label" look. Partnering with Turner Plastics Innovations, Burlington, KY, the tooling for this project was also custom made to meet the unique specifications of the container. "One of our main goals at Multi-Color is be a resource to our customers, ensuring the latest in innovation and service," explained Angela Pariselli, Marketing Program Manager for Multi-Color Corporation. "Providing P&G with a team of packaging expertise, we challenged the restrictions of traditional labeling to deliver a total performance package. From design to machinery, Multi-Color put the right people in place to help Folgers introduce this revolutionary canister to the coffee industry."