Irvine CA- MindFireInc, the leader of personalized cross-media marketing technology, will be exhibiting at IPEX, the world's largest English-speaking event for print, publishing and media, which will be held May 18-25 in Birmingham, UK.

IPEX is the printing industry's focal point; a unique catalyst for opportunity that enables manufacturers, suppliers, buyers and users to exchange ideas, form alliances and do business on an international scale.

"With clients spanning over 19 countries, MindFireInc has a strong global presence and at IPEX 2010 MindFireInc will accelerate its growth even further by expanding its international footprint," said Moe Farsheed, CEO MindFireInc, who will be at IPEX along with Joe Manos, EVP of Sales.

More than 100,000 print business professionals attended IPEX in 2006, 60% of whom were from UK and 40% international. According to the event's official newsletter, Fit to Print, visitor pre-registration is already 70% more than on 2006, and 43% of registrants are international. More than 700 leading suppliers from more than 40 countries will be exhibiting this year and the event is already 97% sold out for exhibitors.

As a key strategic partner, MindFireInc will be exhibiting at HP's booth, on stand 12-AB150. Measuring more than 30,000 square feet, HP will have the largest stand at the show. HP will feature a "production floor" where simulated customer environments can print a range of applications – from publications and personalized marketing materials to large format signage and photo specialty processes. The four production zones will represent the key growth areas for print service providers and other graphics professionals.

MindFireInc will showcase the latest addition to its industry leading cross-media marketing technology, including the built-in function to create and track personalized QR codes, and the new "List Processor" engine that will take the reporting and analytical dashboard to a whole new level.

MindFireInc's powerful solution helps print and marketing service professionals transform direct mail and other printed marketing materials to high-profit interactive and integrated campaigns that boosts response rates by 300%, and generates healthy revenue streams for their company.

"Based on feedback from our partners and new MindFireInc clients in the region, they all agree that the MindFireInc solution is perfectly positioned for the European market," said Joseph Manos, MindFireInc EVP. "Print Service Providers are looking for new high-value revenue growth opportunities with a trusted technology partner that has a program like the FastLaunch Program," he added. "In today's world technology solutions alone aren't sufficient. To achieve success, you need the expertise and know-how, and that is what the FastLaunch Program was designed to provide to our clients!"