Rochester, NY - BCC Software, a BÖWE BELL + HOWELL company and a leading developer of high-performance mailing technology solutions, will host a Web event next week that will identify and explore the key foundational challenges facing professional mailers, and outline how these challenges can be turned into opportunities.

"What's Next: Keys to Postal Progress," scheduled for 2pm ET Thursday, May 13, will cover the following topics, identified by BCC thought leaders as pivotal in 2010 and beyond:
- Intelligent Mail, the new conduit for enhanced customer communication and the essential mailing technology innovation of the 21st century
- The rising importance of Address Quality, and its value as a cornerstone of mail efficacy
- How leveraging advances in commingled mailings and new USPS workshare incentives can reduce postage, improve overall deliverability, and help maintain a competitive edge for growth-minded mailers

In this free one-hour session, BCC Executive Vice President Chris Lien and Product Manager Mitch Carpenter will discuss these industry challenges and how astute printing and mailing professionals can turn them into opportunities for themselves and their clients. (Register now for the event.)

"Revolutionary new barcode technology, an unprecedented emphasis on address quality, and continued pressure to bring added value to mail are creating more challenges for mailers and leaving them wondering What's Next," Lien says. "This session is an ideal opportunity for growth-minded companies to get the answers they need to stay competitive."

With a combined total of more than 25 years of professional mailing experience, Lien and Carpenter are among the wide array of senior-level thought leaders who have made BCC Software the single source for industry forecasting and advocacy. Members of BCC senior staff are widely represented on boards and advisory committees throughout the mailing industry, including IDEAlliance, the Mailing & Fulfillment Service Association, the Association for Postal Commerce, and more. These active affiliations give BCC an invaluable perspective on upcoming postal trends, and allow BCC customers to have their voices heard at the highest levels of industry influence.