Boston, MA and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced it has formed a referral partnership and integration agreement with DirectSmile, one of the leading suppliers of image personalization and cross media marketing software. As a result, both companies will recommend each others software solutions, giving enterprises, print service providers and direct mail agencies the ability to generate personalized images and output in one data stream.

"When it comes to transactional printing, GMC has always been the measure of all things. We are proud that now the market leaders in transactional output and image personalization are working together," said Axel Marciniak, Managing Director of DirectSmile. "Our products are a great match and we share the same philosophy of selling best quality software solutions."

"The combination of DirectSmile and GMC will enable end-users to tap a highly-scalable solution that can be delivered via print, email, the Web and mobile phones," said Bill Parker, CMO at GMC Software Technology. "In addition, the partnership will expose image personalization to new markets including transactional and TransPromo, providing customers in those markets with an integrated solution for high-volume image personalization and multi-channel output.

GMC Software Technology's products enable the rapid creation, management and production of complex personalized documents for TransPromo, direct marketing, on-demand publishing, customer communication and transactional applications. GMC 's customers include international banks and financial institutions, utilities, direct mail houses, insurance companies and print service providers around the globe. Despite global economic conditions, GMC has continued to thrive and expand as an established leader in personalized communications.

GMC Software Technology will demonstrate the company's integrated solutions at IPEX, May 18-25, 2010, stand number 11-C221. For DirectSmile products visit stand number 12-B110 at IPEX.