This year The Programme for the Endorsement of Forest Certification (PEFC) schemes will be exhibiting at Ipex 2010 for the first time. This important trade show billed as "the largest English-speaking global technology event for print, publishing and media" is organised by IIR exhibitions and will be held at the NEC Birmingham from 18-25 May 2010. Visitors to the show are drawn from 159 countries with 40% of visitors coming from outside the UK. The top ten visitor countries in 2006, when the show was last held, came from Germany and The Netherlands.

PEFC will be exhibiting at one of the 30 small exhibition pods in the Knowledge Centre area, which can be found in Hall 11 F230/U.

The majority of the UK's leading paper merchants are now able to offer a range of PEFC-certified papers to their customers and almost 500 printers now been awarded PEFC chain of custody certification.  In order to make it easier for publishers and corporate print buyers to easily identify certified print and paper suppliers, this information will shortly be available on the upgraded PEFC UK website.

As a result, more and more publishers and brand owners are now opting to use the PEFC logo on their publications as an assurance of responsible paper sourcing. This year saw the PEFC logo becoming much more visible as trusted household names such as Argos, Boden, British Airways, Iberia,  First Choice, Matalan, National Westminster, John Lewis, Lands' End, Debenhams, Zara, Tesco, Asda, Nectar, Airmiles, Lakeland and most recently The Economist and The Big Issue used the PEFC logo on their consumer-facing publications.