Weymouth, MA & Philadelphia, PA, Boston, Massachusetts and Appenzell, Switzerland--InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that GMC Software Technology has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

"To survive in 2010 and beyond, print service providers will need to focus on innovative techniques to blend print with new media," commented Barb Pellow, Group Director at InfoTrends. "GMC Software Technology offers end-to-end software solutions for designing, composing and producing personalized print and electronic customer communications. We are please to have them on board as a Platinum Sponsor."

"Relationship building should be your businesses' number one priority and the key to building solid customer relationships is interacting with them, when, where, and how they want to. It doesn't have to be difficult or expensive, but it will make all the difference in the world when it comes to nurturing your customer relationships" commented Bill Parker, Chief Marketing Officer at GMC Software Technology. "Our mission at GMC is to enable companies to communicate more effectively, to more people, in a way that's more responsive to customers' needs and to bottom-line performance. We are looking forward to sharing our insights with the InterACT! audience."