Zaandam, The Netherlands - The Wonderfactory, a New York-based digital strategy and design agency focused on publishers and advertisers, and WoodWing Software, supplier of innovative cross-media publishing solutions, have collaborated on a publishing industry first: tools that enable publishers to produce beautifully-designed and compelling content for the iPad in almost the same way they create content for print.

The two companies plan to help magazines, book publishers, and advertisers create and distribute interactive, user-focused experiences to the iPad and other mobile devices. The first collaboration is with TIME Magazine's launch coinciding with the April 3 launch of the iPad.

"Using newly-developed InDesign plugins, the layouts for any digital magazine can be enriched with interactive multimedia elements like video, slideshows, and dynamic content," said Erik Schut, President of WoodWing Software. "Magazine designers retain full creative control and can work on print and digital issues in parallel. The process is easily reproduced."

"WoodWing has been at the forefront of content creation technology as long as we've been doing business with them. With the introduction of the iPad, WoodWing has once more shown their commitment to customers by instantly delivering a solution that allows us to publish TIME Magazine on this new device, using our existing staff, knowledge, and systems." said Mitch Klaif, CIO of Time Inc.

"The Wonderfactory has been a valuable partner to our editorial, technology, and business teams," said Monica Ray, GM, SVP at Time Inc.

"The Wonderfactory collaborated with TIME Magazine to design a user experience that takes full advantage of the iPad's touch screen capability," said David Link, co-founder of The Wonderfactory. "TIME's designers focused on what they do best - creating elegant print - while we ensured the integrity of those designs would be preserved when distributed via the iPad."

While The Wonderfactory and WoodWing are focused mostly on large to mid-size publishers, they are also aiming for low-cost solutions for thousands of smaller publishers that are eager to adopt the iPad. Support for other tablet devices is on the agenda with Flex and HTML5 implementations of the Digital Magazine Reader app.