The Print Media Academy (PMA) of Heidelberger Druckmaschinen AG (Heidelberg) will run the English-language  "Print Buyer University" for the third time from June 15th to 18th 2010.The four-day program in Heidelberg is tailor-made for marketing, purchasing and production professionals in advertising agencies, publishing companies and manufacturers who want to take offset print projects to a new level.

High quality of brochures, packaging or other print products is a key to successful marketing communication. The challenge is to usher a job through the procurement and production process while guaranteeing a high level of quality, regardless of where and when a job is printed. This requires outstanding expertise! The feedback from former Print Media Universities is that the know-how that participants receive in the workshops helps them to understand the value of print and to work together with their printers on a high level.

Whether the participants manage print projects for their own company or a client, they will benefit enormously from this program of information-packed seminars and workshops with emphasis on practical experience. The program will provide expert knowledge which is indispensable for professionals to oversee offset print projects and to achieve top quality, and which ideally supplements the expertise they already have in areas such as design, marketing or purchasing.

Participants also will be provided with guidance in applying international standards in drawing up job specifications and selecting providers. They will be able to judge print quality and to make "press pass" decisions with confidence.

The participants will gain an understanding of print in all its complexity straight from the best possible source: Heidelberger Druckmaschinen AG, the world's largest manufacturer of printing equipment. They will benefit from the knowledge of print experts, who have extensive experience with sheetfed offset equipment and efficient production processes. The groups will be kept small to ensure effective learning. Heidelberg's technical facilities will be available for practical exercises involving actual pressruns. At the end of the program, participants will be certified as "Print Media Advisors" to document their ability to manage complex offset print projects.

The Print Buyer University will take place from June 15 to 18, 2010 in Heidelberg, Germany. Registrations are to be sent to the Print Media Academy by May 7, 2010.

Global network and knowledge forum for the print media industry
The Print Media Academy was founded back in 2000 in Heidelberg and offers technical and management staff in the print media industry a comprehensive range of training courses tailored to the specific needs of the industry. High-profile speakers and trainers from the print media industry and business world impart information on the use of Heidelberg products, technological innovations, and successful management. The Print Media Academy portfolio includes one-off seminars, international management programs, advanced training, specialist congresses, and a range of publications.

The network is growing all the time and today comprises 19 PMA sites in 16 countries around the world. The Print Media Academy is represented in the U.S., Canada, Mexico, Brazil, Japan, China, India, Egypt, Afghanistan, Malaysia, and Australia. In Europe, there are PMA sites in Germany, the Czech Republic, Russia, Belgium, and now in the Netherlands. All the sites communicate regularly and share information on the latest trends in the print media industry. This makes it possible to develop the training program in close cooperation with one another and to tailor it to the specific regional requirements. In 2008, more than 21,000 participants took part in almost 2,500 training courses staged by the PMA network.