St Petersburg, FL - Responsive Solutions, creators of CUSTOMER+, a leading web to print and online marketing automation system, announces the availability of an educational white paper designed to help print service providers sort out the market confusion around web-to-print solutions. Insider Perspective: 10 Web-to-Print Mistakes to Avoid, by independent web-to-print expert Jennifer Matt provides unique insight and guidance to print service providers based on more than 16 years of working in the web-to-print vendor community. This white paper will be especially helpful to print service providers who are either looking to replace an existing web-to-print solution or who have not yet implemented web-to-print.

"Can you imagine a bank competing without an ATM or a fast food restaurant without a drive thru?" asked Matt. "Printers need to harness the web to create their own version of the ATM machine, self-service purchasing by their customers. Not only are customers demanding it, but it also has the ability to automate work processes for the printer, streamline operations and bringing value to the bottom line."

According to the Must See Œems technology panel associated with the Graph Expo printing trade show, Web-to-Print is a critical technology for the survival of printing operations in a rapidly evolving and highly competitive environment. Matts white paper is timely and offers real-world advice from an experienced professional in the field that can help print service providers avoid unnecessary pitfalls as the move into the web-enabled world or update an existing web-to-print solution.

"We are pleased to be able to make this white paper, valued at $75, available at no charge," said Frank Miller, President, Responsive Solutions. "In addition to outlining ten pitfalls to avoid, Matt offers specific recommendations in a four-phase approach to taking your company online, including planning, purchasing, implementing and supporting/maintaining/upgrading the chosen solution. While we would, of course, prefer that readers of this white paper choose our solution, we believe strongly in market education and see huge value in making this work available to printers who are in the midst of this type of investment decision."