Rochester, NY - A newly released research monograph from the Printing Industry Center at RIT discusses definitions for the U.S. printing industry and the "print universe." Titled "An Investigation into Printing Industry Demographics-2009" (PICRM-2010-04), the monograph is authored by Frank Romano, Professor Emeritus, School of Print Media, and David Broudy, M.S., School of Print Media.

The report investigates the challenges in developing a meaningful set of criteria for defining and quantifying the printing industry, including the multiple sources of information available. The result is a snapshot of what the printing industry and the print universe are and how its demographics might be structured.

Key findings include:
- The number of printing industry firms has been contracting since 1995, and the authors project that it will be close to 50 percent of its size in 2015 as compared with 1995.

- Digital printing has allowed the expansion of the printing industry into new categories of user.

- Electronic substitution will continue to reduce the volume of print and this will result in fewer printers needed to produce the reduced print volume. The authors forecast that the number of printing firms in the U.S. will number about 28,000 in 2020.