August 13, 2003 -- Oce has further enhanced its reputation in the display graphics market with the installation of a Seiko IP-4500 Mk II pigment based inkjet printer together with Océ’s edition of Onyx PosterShop RIP software at Stylographics Limited, the Watford-based company whose innovative approach was recognised in the Queen’s Awards for Enterprise 2003. Océ began selling the 54-inch Seiko machine earlier this year, and has already experienced great success. The IP-4500 Mk II is the fastest printer in its class in the world, capable of producing an A0 print at 720 dpi in less than three minutes. At Stylographics, the Seiko augments a production capability that already includes an Océ LightJet wide format photo laser printer as well as a complete range of equipment allowing the company to print with very high quality onto a vast range of materials. This addition to Stylographics’ in house print technology inventory will make a major contribution towards a business that has already been fêted for continuous innovation in producing display and point-of-sale graphics, culminating in the Queen’s Award this year. Simon Olley, Managing Director of Stylographics, says the new Océ deal keeps the company at the cutting edge of printing. “We are in a business where continuous innovation is paramount for success, and allows us to supply our retail, exhibition and museum customers with the absolute latest in both technology and ideas for their graphics display.” “The Seiko system extends our services for high volume, quality poster work for both indoor and outdoor markets using a wide selection of media, and offers greater cost effectiveness because the output doesn’t need lamination. In order to retain our own competitive edge, it’s vital that Stylographics is identifiably different to other graphics suppliers, and use of the latest technology allows us to do this. “The Seiko adds yet another service to our in house capability, so we can offer new ideas in print to our customers. Clients increasingly want to place a range of work with just one company, and we must continue to invest in new technologies so we can offer a complete print solution – all produced in house.” Olley believes the Seiko system will give the company a competitive advantage in the production of short and longer runs of quality posters that, due to the oil-based Océ inks used by the Seiko, do not require any special finishing. “There is a crossover between digital printing, screen and litho processes for producing this kind of work, and we aim to fit in between,” Olley continues. “We don’t have the make-ready issues of litho or screen, and neither do we have the need for laminating the work. We can therefore give clients a finished product in half the time they can, giving us process savings that are passed on to clients.” Derek Joys, Product Marketing Manager for Océ Wide Format Printing Systems in the UK, is full of praise for Stylographics’ achievement in winning the Queen’s Award. He says: “Océ is delighted to have made a contribution to the success of Stylographics in the Queen’s Awards. The company has an innovative outlook from top to bottom that we embrace, and the award is a magnificent acknowledgement of this. “We are proud of our partnership with Stylographics, so it’s an additional pleasure for Océ to see the partnership become stronger. We have every confidence that the new Seiko installation will bring even more success to the company.”