Rochester, N.Y. - Vertis Communications, a premier marketing services provider of targeted print advertising and direct marketing solutions to America's leading retail, financial services and consumer goods companies, today announces the adoption of new KODAK Printing Technology to its suite of state-of-the-art printing capabilities. With the installation of the new KODAK VERSAMARK VL2200 Printing System, the company strengthens its ability to create individualized direct marketing programs that deliver measureable results to its clients.

Today's sophisticated marketers require production of personalized, tailored and cost-effective communications, which led to the company's selection of the VERSAMARK VL- Series Printing System. Since its installation, Vertis Communications has been working with key clients to re-engineer their print advertising and improve speed to market while producing highly relevant multi-channel communications to customers.

"Delivering bottom-line value to our customers is paramount, and it starts by helping them open new doors of opportunity," said Kevin Joyce, Worldwide Vice President, Sales and Marketing, Digital Printing Solutions at Kodak. "The VERSAMARK VL-Series Printing Systems combine quality, accuracy and speed that help create new revenue opportunities for both commercial and data center printers, all while delivering a more productive and profitable business at a low total cost of ownership."

From driving new business to strengthening existing client relationships, Vertis Communications offers a suite of marketing solutions that makes it easy for its clients to implement finely targeted and personalized direct marketing programs of any scope or complexity.

"Vertis Communications is a results-focused company driven by operational excellence," said Steve Flood, Senior Vice President of Digital Operations at Vertis. "The addition of the Kodak VERSAMARK VL-Series Printing System is an example of our commitment to provide superior results to our clients by using the best-in-industry technology with brand partners that are equally dedicated to these core values."

The KODAK VERSAMARK VL-Series Printing Systems are high-quality, process color, turnkey inkjet solutions with a choice of digital front ends to support the print stream that customers need for workflow, all while delivering full-page variability.

VERSAMARK VL-Series Printing Systems integrate easily with industry standard pre- and post-finishing equipment and an MICR solution that is customer proven worldwide. This MICR solution opens the door to new growth opportunities, such as applications that require magnetic inks-for example, personal and payroll checks.

The VL2200 Printing System prints 600 dpi x 600 dpi CMYK process color at 246 fpm (75 mpm) in a single pass, and adds a second print engine to enable wide duplex printing at the same resolution and speed.

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.