Wrich Printz, President and CEO of L2 Inc, is scheduled to be a presenter during the "Cross Media Campaign Lessons for the Real World," session at the Cross Media West Conference. As part of PMA 2010, Cross Media West is a one day conference focusing on multi-media integration for print, marketing and creative professionals.  

Cross Media West will be offering various topics and exhibits including VDP, cross media strategies, personalized URLs, web-to-print solutions and many more. Many print and marketing service providers will attend the conference in search for new tools and strategies to enhance their services. Supporting the conference's initiative, Wrich Printz will be presenting a case study to help PSPs and MSPs better understand more effective and profitable methods of implementing targeted, multi-channel campaigns for their customers.

As multi-channel marketing strategies continue to be proven effective, the level of interest has grown tremendously among print and marketing service providers over the last few years. Some are highly successful, some have suffered a great deal of failure and some are hesitant to adapt. As part of the session, "Cross Media Campaign Lessons for the Real World," Wrich will outline a case study from the automotive industry, designed to address the key points to adaptation, yielding successful results, and pitfalls to avoid when implementing targeted, multi-channel campaigns.

Wrich's presentation is composed of valuable and practical insights resulting from extensive experience in helping L2 partners and customers succeed with multi-channel strategies. A case study will be used to illustrate the key points of the presentation. Attendees will have the opportunity to learn how, in a declining economic climate, a marketing agency was able to generate over 465% ROI for a local auto dealership through a highly targeted, multi-channel strategy.

Attendees will be able to catch Wrich's presentation during the "Cross Media Campaign Lessons for the Real World" session between 3:00 – 4:30 in the afternoon. Cross Media West is scheduled on Monday, February 22nd, 2010 at the Anaheim Convention Center in California.