Thinking Creatively, Sponsored by GMC, Designed to Help Printers Think Out of the Box

Lexington, Kentucky USA – WhatTheyThink, the printing and publishing industry's leading media organization, today announced the launch of a new free feature. Thinking Creatively, written by marketing and advertising veteran Bob Lieber, will appear on WhatTheyThink on a regular basis. 

“I have known and worked with Bob for many years,” said WhatTheyThink Senior Editor Cary Sherburne.  “He has always been an out-of-the-box thinker, and I know that his ideas will bring a great deal of value to our readers.  His session at last years WhatTheyThink Print CEO Forum was one of the most highly rated by attendees.”

Bob Lieber is founder and CEO of OriginalThought LLC, a marketing strategy and services firm, creating “original solutions to chronic industry and consumer problems^TM”. His industry expertise is diverse, including technology, health care, financial services, consumer packaged goods and graphic arts. Lieber has previously been CEO of several successful direct mail and advertising agencies.

“I am delighted to be a WhatTheyThink contributor,” said Lieber.  “I also appreciate the fact that GMC Software Technology is sponsoring Thinking Creatively so that this content can be made available to WhatTheyThink readers at no charge.  I also look forward to feedback from WhatTheyThink readers so that we can tune future columns to specific industry needs and/or feature printing firms whose business models reflect creative thinking.”

Thinking Creatively was launched January 20, 2010, and will appear periodically during the year.  Lieber is also available for speaking and consulting engagements through the WhatTheyThink Consulting Services by contacting [email protected].

Thinking Creatively Columns:

How To Stand Apart from Competitors: Define Your Unifying Business Idea

How Unique Is Your Business?

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company “Technology Application of the Year” for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”