Kennesaw, GA - Lead Concepts, Inc., a direct mail marketer in Grapevine, Texas, provides in-house mailing and printing services for a roster of clients engaged in the financial services, healthcare, real estate and automobile industries, among many others.

"In today's quick turn time market we find ourselves constantly searching for new products that improve our quality and maintain a performance level that meets our requirements," said Leonard Cannatella, Production Manager.  At Lead Concepts, most mail pieces require tight, two- to three-day turnarounds. As a result, Cannatella explained, "We are pulling jobs right off the press and taking them to bindery for cutting, folding, addressing and inserting," a process that requires the company to utilize ink and chemicals that maintain quality and help the company achieve its stated goals efficiently and cost-effectively.

Heidelberg Saphira Bio consumables are a mainstay of Lead Concepts' highly productive operation. "As soon as we switched to Heidelberg Saphira products, we noticed that our color sharpness and print quality were much better than with our previous inks," Cannatella said. "We also found that we were able to lower our ink settings and maintain the same color, thus increasing our ink mileage."

Along with finding consumable products that meet its own strict quality standards, Lead Concepts is pleased to be using inks and chemicals that are safer for the environment. These include Heidelberg Saphira Bio Press Wash, a vegetable ester-based product that contains less than 10 percent VOCs, and Saphira Bio Ink, which combines outstanding lithographic performance, press productivity, and print quality with ultra-low VOC content to deliver robust performance across a broad range of substrates and running conditions. Since making the switch to Heidelberg Saphira Bio consumables products, said Cannatella, "The results we achieve with sustainable Heidelberg Bio consumables have become a useful sales tool for promoting printed products and mail pieces to our customers."