Does Personalization Really Work? Research and Live Use Cases Tell the Story

Lexington, Kentucky - WhatTheyThink.com today announced that more than 500 industry professionals attended a free printing industry educational webinar. Does personalization really work?, which was led by WhatTheyThink Senior Editor Cary Sherburne and sponsored by MindFireInc. The event was held Wednesday, January 20th, 2010.

The webinar archive is at the webinar archive page.

"Personalization continues to be a hot topic in the industry, and web sessions on this subject draw some of our largest audiences," said Sherburne. "This session was based on independent research done by Dr. Marnie Brow, and two outstanding panelists provide detailed information on real campaigns with real quantifiable results.  The archive will be well worth reviewing for those who were unable to attend.  In addition, the full research paper may be downloaded at http://wtturl.com/q."

Sherburne was joined by:

- David Hess, Vice President of Sales & Marketing, Proven Direct.  Hess leads a Sales and Marketing team responsible for all aspects of marketing and new business development. Since joining Proven Direct in 1999, his sales contributions and leadership have been instrumental to the Company's growth and innovative service enhancements. David possesses expertise in Direct Marketing Strategy, Variable Imaging, Personalized URLs, Web-to-Print, and Tactics and Regulations relating to the United States Postal Service.

- Nick DeCesare, Senior VP, Sales & Marketing, Mercury Print & Mail.  Mercury Print & Mail is a full service direct marketing provider, including data services, laser imaging, offset printing, binding and finishing and postal services, taking projects from the drawing board to the door. Nick has 23 years of experience specializing in print production and design. Prior to working at Mercury, he was Director of Operations at Vernon-Sal, Inc. in Carlstadt, New Jersey, a full service print and fulfillment facility specializing in point-of-purchase marketing products. Nick has been with Mercury for four (4) years.

"We appreciate the fact that MindFireInc is sponsoring this important session, allowing us to make it available at no charge," said Randy Davidson, President, WhatTheyThink.

View Webinar Archive

About MindFireInc®

MindFireInc is the worldwide leader of marketing intelligence software and services that enables the creation and deployment of targeted, trackable cross-media campaigns. More than 500 companies and 2,500 users worldwide depend on MindFireInc to manage thousands of cross-media marketing campaigns. MindFireInc’s flagship product, LookWho’sClicking®, automates the creation and management of highly-effective Personalized URLs, response-tracking, and more. With offices in California, New Jersey, New York, Arizona, and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. MindFireInc is proud to be named by Inc. 500 as the 6th fastest growing software company in the United States.

For more information, please visit http://www.mindfireinc.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com.

Sherburne can be reached at [email protected].