Main focus is real-world partnerships with clients; other featured speakers include top industry analysts, consultants and more

Chicago – Dscoop (Digital Solutions Cooperative) has announced additional details on the educational program for their fifth annual conference, Dscoop5, taking place Feb. 18-20, 2010, at Gaylord Texan Resort and Convention Center in Dallas, Texas.

"In accordance with our theme, No Looking Back, we are giving our members the resources to move forward, come up with new ways of thinking and new approaches to everything we do," said Susan Moore, Dscoop5 chairwoman and president of DPI, Inc. "This includes opening our doors to select companies that will address how they have partnered with our members-print and marketing service providers who have helped them succeed."

The event's business and sales track will feature the following speakers and cover important topics in the fast-changing digital print and solutions industry:

Partnering with Your Clients: Commercial Printers' Success Stories
- Cober Printing and Manulife
- GSB Inc. and CS Design
- Shutterfly and O Group
- Today's Graphics Inc. and Navistar

A Brand Owner Panel
- Frito Lay, Nutraceutical Corp. and Procter & Gamble discuss the pros and cons of digital printing

Operation Direct Mail
- Stephen Watson of The National World War II Museum discusses techniques the museum has deployed to grow a file of donors despite an aging core demographic; where the museum's direct marketing program is headed in the future; and the challenges to the non-profit industry

The Pulse of the Printing Industry
- Featuring members of the media, including Katherine O'Brien of American Printer, Cary Sherburne of WhatTheyThink.com and Mark Smith of Printing Impressions

Additional featured speakers
- Linda Bishop, Thought Transformation, on selling solutions
- Sheila Connor, Performance Dynamics, Inc., on strategic planning and advising
- Peter Lancaster, W2P Ltd, on Web-to-print deployment and becoming a marketing service provider
- Barb Pellow, InfoTrends, on emerging market opportunities for wide-format print
- Tom Southworth, CONNSTEP, on lean printing
- Joe Truncale, NAPL, on creating greater value through customer relationships
- Peter Winters, The Winters Group & Associates, on selling the enterprise and shortening the selling cycle

Dscoop5 also provides attendees with unique access to HP executives who will give insight into the strategic roadmap of the company's Imaging and Printing Group and what that means for digital printing companies across the globe. Planned speakers from HP include:

Christopher Morgan, Senior Vice President, Graphics Solutions Business, Imaging and Printing Group

Jan Riecher, Vice President and General Manager, U.S. Graphics Solution Business, Imaging and Printing Group

Alon Bar-Shany, Vice President and General Manager, Indigo Digital Press Business

Francis McMahon, Director of Marketing, U.S. Graphic Arts

"Dscoop5 is a great opportunity for us to engage our customers and address their pain points to help them grow their business," McMahon said. "Working together in this community is a win-win situation for all of us."