Editions   North America | Europe | Magazine

WhatTheyThink

WoodWing Enterprise 7 released

Press release from the issuing company

Zaandam, The Netherlands -- WoodWing (www.woodwing.com) has released its Enterprise 7 Publishing System. Unveiled and demonstrated during IFRA 2009, Enterprise 7 comes with a variety of improvements for magazine, newspaper, book and corporate publishers.

"With Enterprise 7, we can help any company that is dealing with a publishing process," explained Hans Janssen, CEO of WoodWing Software." Traditionally, our products are used by publishing houses, but we have also experienced strong growth in the fields of corporate and marketing communications. The need for outputting content to various media channels efficiently and cost-effectively - often with reduced staff numbers - is a strong motivation for customers to start using our solutions. Improved quality, security and accountability are other important objectives. The versatility of our solutions allows us to serve all these different customers without compromises."

The Enterprise 7 publishing system is backed by new versions of Content Station - WoodWing's multichannel publishing tool for content producers - and the Smart Connection plug-ins for Adobe InDesign and InCopy. The focus of the version 7 release has been on new Search 2.0 functionality, refinement of cross-media and social media publishing, as well as usability improvements and extended platform support.

Content Station

"Content Station has been designed to play a pivotal role in the publishing process," said Erik Schut, President of WoodWing. "The editorial staff, often burdened with assorted systems to get content published to both print and online channels, will see Content Station as a relief. All relevant activities - planning, gathering, selecting and editing content, as well as managing and publishing content to multiple online and offline channels - are performed using Content Station only. The revamped user-interface in version 7 makes that even easier than before."

Publishing to Web and Social Media

Enterprise's out-of-the-box integration with the Drupal open-source Web CMS has been enhanced, and additional integrations have been developed to make publishing to social media networks such as Twitter, Facebook and Flickr easy and efficient. Many other integrations exist, so connecting new publication channels to Enterprise 7 is a cinch.

Search 2.0

Users of Content Station 7 now also have access to Search 2.0 options. When running a search, results are classified for easy filtering, enabling the user to find the relevant content with minimum effort while saving time.

"Apart from being a production and workflow system, Enterprise also acts as a Content Management System. With the ever-growing number of digital assets in CMSes in general, having access to advanced search methods is a must," Schut added. "The new Search 2.0 provides just that. At IFRA, we also showcased an integration with visual search technology from Imprezzeo, allowing users to search for 'more-like-this' images. These are precisely the kinds of features that really help today's content producers."

Parallel workflow

The parallel workflow advantage - a key feature of the Enterprise publishing system - is being supported by updated versions of the SmartConnection Plug-ins, providing a streamlined integration with Adobe InDesign and InCopy.

Designers and editors have direct access to content in the Enterprise repository from within their trusted Adobe applications. Supported by powerful workflow options, users can work simultaneously on layout and text, and communicate using sticky notes and comments. In the background, Enterprise keeps track of versions and takes care of production security.

"We realize that print is still extremely important," Schut said. "This release of our Plug-ins again contains a lot of user feedback. It's no stretch to say that WoodWing offers the best Adobe integration of all publishing systems on the market."

Latest Technology

Enterprise7 supports all the latest platforms, including Windows Server 2008 and Windows 7, Mac OS 10.6 "Snow Leopard" and Adobe CS4. The memory footprint of Enterprise has been reduced and the server performance has increased.

For more information, please visit www.woodwing.com/en/enterprise-publishing-system.