WhatTheyThink webinar highlights growth opportunities in Wide format and a review of HP Latex inks for wide format

Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 200 industry professionals attended a free printing industry educational webinar. Eco-Friendly Large format Impressions, which was led by industry expert Barbara A. Pellow, Group Director of Production Services for research firm InfoTrends.  Sponsored by HP, the event was held December 2nd.

The no-charge archive may be accessed at the webinar archive page.

“As other aspects of the printing industry experience declines, wide format continues to grow,” said Pellow.  “It is an important element of a diversification strategy.  Dr. Allen was very thorough in his review of HP’s Latex inks, and Kyle and Brett’s experiences with leveraging wide format for business growth offered great insight for other print service providers who might be considering the addition of this technology.”

Pellow was joined by

• Dr. Ross Allen of HP.  Dr. Allen has in-depth personal knowledge and 28 years of experience in inkjet technology and digital imaging products.  As a Senior Technology Specialist at HP, he has more than 40 US patents to his name.  He will explain HP’s Latex ink technology, where it fits in the market and its environmental importance.
• Kyle Morrison, Project-Ink.com.  Project Ink is a progressive graphics agency providing organic design, innovative green media products and environmental graphic application/installations.
• Brett O’Connell, Quantum Digital Imaging.  Quantum Digital Imaging combines the latest in large format digital output technologies with advanced finishing equipmenbt and the highest regard for quality and craftsmanship.

“As we come out of the economic downturn, savvy printers will be looking for profitable offerings they can add to their businesses, and wide format is one that should be near the top of the list,” said Randy Davidson, President, WhatTheyThink. “We were also pleased to have Dr. Allen explain the new HP Latex inks.  We appreciate the fact that HP is sponsoring this important session, allowing us to make it available at no charge.”

View the archive now.

About HP

HP focuses on simplifying technology experiences for all customers. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies. Featuring next-generation digital printing technologies that enable the professional printing of postage stamps to building wraps, and everything in between, HP Graphic Arts solutions include digital presses, wide and super wide-format printers, and custom inkjet solutions. Couple HP’s progressive portfolio with it's reputation for innovation, global responsibility and an industry-leading commitment to helping customers capture business success and you have a company that’s equipped to help you achieve profitable growth and thrive. www.hp.com/go/graphic-arts

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Barbara Pellow

Barbara Pellow recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and Custom Communications Service. Pellow has served in a number of roles including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.

Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology’s (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox and IBM.

Pellow can be reached at [email protected].