San Jose, CA -- L2 today formally launched a new cross media demo application for the retail space. The demo application, My BluePie, is designed to help print service providers and marketing agencies sell complex marketing campaigns using L2's Fuse platform. My BluePie was also a recent winner of Printing Industries of America's 'Exceptional Website' award.

My BluePie was designed to demonstrate the key components of effective cross media applications and how to include viral and social elements in marketing campaigns. In the application, users get to personalize their own pie, get directions to the nearest store, invite their friends for a pie-run or find out which pies best suit their taste or an occasion.

"By integrating variable print or direct mail campaigns with interactive applications like My BluePie, commercial printers can effectively transform their business and earn even when they're not printing" says Wrich Printz, President and CEO.

My BluePie was evaluated along with other applications submitted to Printing Industries of America and was judged independently on criteria including design, structure and navigation, technology and innovation. The My BluePie application was awarded an overall score that was 20% above the industry average.

To view the My BluePie demo application, visit: http://www.MyBluePie.com