Following the increasing interest in digital printing in Latin America. Industrial Inkjet Ltd, announced the opening of their new office for Central and Southern America in Costa-Rica, an ideal location to serve both the industrialised and emerging markets in the region.  The leading industrial inkjet specialist, single-pass print engine manufacturer and official distributor and technical support centre for Konica Minolta IJ Technologies , has appointed experienced print expert Esteban Marin to head up the new operation, which will offer high level sales and technical support to the region.

Managing Director John Corrall said "South America seems to have a real "buzz" about it at the moment. We have been getting a lot of enquiries from there and we consider it important to position a competent engineer in each region in which we are active".

The growing demand for digital printing and the availability of printing onto speciality materials has created a great opportunity for inkjet technology where litho and flexo press setups are no longer cost-effective.  By offering local support for Konica Minolta printheads, the new venture will help the smooth transition of the adoption of industrial inkjet technology and enable customers to develop a finished digital printer of the highest quality, more quickly and easily.

"The Latin American market is increasingly significant to our future growth," commented John Corrall, Managing Director of IIJ.  "Our product portfolio is an ideal match for the packaging, product decoration, pharmaceutical and automotive applications which are leading the drive in demand for cost-effective, digital solutions."

Esteban's experience in the printing business is based on developing effective solutions for a wide range of Latin American industries, and he is "looking forward to the opportunity of strengthening the current business in the region, as well as becoming an inkjet technology bridge for new and innovative ideas as the technology develops."