DUBLIN - Irish company Sigma Print & Media Group today announced it is the world's first customer for the new Roland DG XC-540MT wide format metallic inkjet printer. Offering an unprecedented use of metallic inks, the new XC-540MT metallic inkjet printer will enable the company's new wedding book division to bring unique, robust and visually brilliant printing options to its line of bespoke personalised wedding and photo books. The wide format metallic inkjet solution was unveiled at the recent Sign & Digital Ireland show, and marks a quantum leap for the printing industry, enabling users to print silver in addition to the regular CMYK+white to create a whole spectrum of metallic colours.

"The photo book market is one of the fastest growth markets within the print industry, and with the introduction of the XC-540MT, we are able to bring a very unique and emotive product to the marketplace" said Rory Kelly, CEO, Sigma Print & Media Group. "The ability to produce dynamic metallic colours and finishes will enable us to create high end and bespoke covers for our wedding books and photobooks. All individual tastes and preferences can be accommodated. We see becoming Roland DG's first worldwide customer as the first step towards a lengthy and mutually beneficial business relationship."

"We are proud to have an innovative industry-leading company like Sigma Print & Media Group as the first customer for our XC-540MT metallic inkjet printer," said Martin Phillips, Director of Sales Roland DG (UK). "This new strategic customer relationship with Sigma is very much a synergy in thinking between our two companies. With the XC-540MT, we are continuing to push the boundaries of technology to evolve with our customers' ever-changing business needs. This new evolution in printing will allow customers like Sigma to differentiate themselves from their competitors while reaping the rewards of value-added service and increased profitability."