Zaandam, The Netherlands – IFRA 2009, the leading event for the newspaper industry, took place in Vienna from October 12-15. WoodWing Software exhibited its innovative solutions at booth A220. From the moment the show opened until the end the booth attracted a high degree of attention from publishers all over the world. The "WoodWing cinema" and the workstations manned by integration partners A&F Computersysteme AG (Switzerland), ProPublish AG (Germany) and PubliQare (The Netherlands) enjoyed packed houses for presentations and in-depth demos.

With Enterprise 7, WoodWing showcased the new generation of its cross-media content publishing system. Enterprise 7 offers unprece¬dented flexibility when it comes to the integration of social media into modern, multi-channel publishing environ¬ments. Enterprise 7 comes with Content Station 7, a new version of the client application that provides publishers with the ultimate tool to plan, produce and manage content for multiple destinations.

The Stars: Follow the Reader and Smart News
On the heels of the launch of Enterprise 7 and Content Station, WoodWing presented 'Follow the Reader' and Smart News. "Follow the Reader" provides instant analysis of online reader's behavior. Page views, geographic distribution, time spent and many other statistics are available directly within Content Station. Editors see which stories are most popular and can plan new content, taking into account the preferences of their readers.

With Smart News, WoodWing announced a new hosting service allowing publishers and corporations to offer their readers a branded iPhone newsreader via the Apple App Store. Publishers only have to provide WoodWing with their corporate design elements, and can also select their own colors and icons to use inside the app. WoodWing creates the branded iPhone newsreader, takes care of the integration with the customer's CMS, and makes it available for download in Apple's App Store. More information about Smart News is available at www.woodwing.com/en/iphone-news-reader.

Two new Major Customers: Sanoma Magazines in Benelux and Komsomolskaya Pravda in Russia
At the show, WoodWing announced two new major customers. Sanoma Magazines has selected WoodWing's Enterprise publishing system for the creation of all its magazines in The Netherlands and Belgium. With almost 80 consumer magazines and about 180 Web sites, Sanoma Uitgevers – the Dutch division of Sanoma Magazines – is the biggest multimedia publisher in The Netherlands. Sanoma Magazines Belgium, with its 25 titles, holds a top position in the Belgian market. Looking further ahead, Sanoma has a vision to work toward a single-source publishing platform for all publication channels. The implementation will be handled by PubliQare.

Komsomolskaya Pravda, one of Russia's biggest and most popular newspapers, has chosen to replace its aging publishing system with WoodWing's Enterprise Content Publishing Platform. Komsomolskaya Pravda, with a monthly circulation of about 35 million copies and a daily readership of more than 3.5 million people, is currently distributed in 53 countries worldwide. Komsomolskaya Pravda produces several daily newspapers and weekly journals. Regional branches of Komsomolskay Pravda are open in all the major cities in Russia and CIS. The deal was closed by NBZ Computers, WoodWing's integration partner in Russia.

Hans Janssen, CEO of WoodWing Software, said, "We are excited that our solutions convinced two more major publishers to join the WoodWing family. Especially In the light of the current economic situation in the publishing market, this is a another strong proof of how powerful, sustainable and cost-effective our cross-media publishing solutions are in comparison to the competition."

Three new Technology Partners
WoodWing also announced technology partnerships with Germany-based i.t.i.p, celum from Austria and PM Medici, located in Switzerland. Erik Schut, President of WoodWing Software, said, "All three of our new partners offer innovative products for different publishing purposes. We aim for a deep and strong integration with our solutions, and our existing and future customers will benefit greatly from this."

i.t.i.p develops and markets products such as InMath and Readabilities. InMath is a plug-in for real mathematical typesetting with InDesign and InCopy, while Readabilities can make an objective and reliable measure for the readability of text. This can be important if one needs to judge whether an intended target group will understand the text. Both are valuable additions to Enterprise – this is also proven by shared customers, such as Houghton Mifflin Harcourt in the U.S. and SM Ediciones (Mexico).

Celum is a global software vendor of products automating marketing, communications and sales processes and has a strong focus on digital asset management, particularly in the field of corporate and marketing communications. A number of the largest organizations worldwide rely on Celum products.

PM Medici offers a range of products including CPSTabFlow, a workflow solution for complex tables, e.g. for the production of annual reports – an increasingly important segment for WoodWing. A number of well-known public global players already produce their financial reports with Enterprise. Integrations of CPSTabFlow with Enterprise are now available, and WoodWing and PM Medici will discuss further concepts for a deeper integration of both products.