SPENCER, MA- A team of digital imaging professionals at the recent 2009 SGIA Expo has selected FLEXcon's FLEXmark floor art 6600 underlaminate as a 2009 Product of the Year for the SGIA's Finishing Laminates, Adhesives, Films, and Coatings category.

The innovative use of a double-faced adhesive as an underlaminate, rather than a top overlaminate used in traditional floor graphics, transforms a floor surface into an experience that connects with shoppers and provides them with a memorable and brand-building shopping experience.  

Recently featured in the Professional Decal Application Alliance's (PDAA) Graphics Application Zone at the 2009 SGIA Expo in New Orleans, the benefits of FLEXmark floor art 6600 underlaminate include:

* Excellent opacity for printed graphics, yielding more POP, depth and dimension;
* Excellent adhesion (permanent) to the reverse printed, high gloss vinyl;
* Encapsulates and protects graphics;
* Exceptional bond to many indoor floor surfaces while being removable at the end of the campaign;
* Exceeds industry standards for non-slip performance (ASTM D 2047 and ASTM E 303) when used as an underlaminate with FLEXmark floor art 6605.

"We are thrilled with winning a coveted 2009 SGIA Product of the Year for FLEXmark floor art," says Michael Chevalier, New Business Developer for FLEXcon's Product Branding Business Team. "This is testament of how FLEXcon can customize traditional products to meet the evolving demands in-store advertising industry. By activating a brand within an at-retail environment, brand owners and ad agencies alike see the value of in-store communications that connect with and provide an experience for the shopper."

FLEXmark floor art 6600 is a 1.0-mil double-faced white polyester with a permanent/removable adhesive system. The permanent adhesive is on the clear polyester release liner side to provide a smooth wet out of adhesive against the printed graphics. The removable adhesive is on the layflat, paper release liner side and is applied to the floor surface.  FLEXmark floor art 6600 is just one part of the FLEXmark floor art system for indoor floors, a solution that has been used to create branded zones for Carhartt outdoor clothing and Scotts Miracle-Gro products.

Along with FLEXmark floor art 6600, the indoor floor system consists of FLEXmark floor art 6605, the printable 2.8-mil, high-gloss, clear vinyl that is protected with a removable, clear, polyester pre-mask. The vinyl is subsurface, reverse-printed on the adhesive side via a wide range of ink systems including UV and solvent screen and UV inkjet.

SGIA's annual Product of the Year competition recognizes technologies that have the most impact on the imaging community. To earn this prestigious honor, SGIA member companies that manufacture media, laminates, consumables and devices submit products or samples from devices that have just recently come to the market. These entries are judged on-site at SGIA Expos.

For additional information contact Mark A. DeSorbo at [email protected] or 508-885-1532.