San Francisco, CA – Online Print Solutions, a world leader in Web-to-Print & Cross Media software solutions, has added QR code support, an exciting new functionality that can deliver a unique message and bridge the gap between physical and online direct marketing.

The OPS suite allows end users to customize the messaging in the QR codes while the our QR code generator will embed this messaging on the printed piece. The codes can even be generated on a 1-to-1 basis such as embedding unique offers or links to Purls targeted at individual recipients based on criteria such as age, gender, income or location.

Marketers are using QR codes to direct consumers to websites on their mobile devices, to serve branded advertising, video and vouchers or coupons and are becoming increasingly popular.

Online Print Solutions is a leading innovator in the areas of web-to-print, dynamic publishing and cross-media solutions. From corporate storefronts, retail sites & online design to variable data and cross-media solutions, Online Print Solutions provides a solution for however you interact with your clients.